Posts in Trademarks
Don't Mess with Texas: North Carolina Company Sued for Allegedly Misleading "Texas Pete" Hot Sauce

California man brings class action lawsuit against the makers of “Texas Pete” hot sauce claiming the product actually made in North Carolina is deceptive and misleading to consumers. Sales of “Texas Pete” hot sauce spike after the lawsuit. T. W. Garner Food Co.’s answer is due in November 2022.

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IP-Enforcement Programs: Growing Future Market Share Through Proactive IP Strategy

This is the seventh and final installment of a 7-part blog series providing comprehensive analysis of designing, implementing, and optimizing an intellectual property (IP) enforcement program that stops loss of market share and profits due to knockoffs, piracy, and other forms of IP infringement. This program stresses the importance of intellectual property rights. In this post, we discuss how to grow market share through a proactive intellectual property strategy.

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IP-Enforcement Programs: Optimizing the Program

This is the sixth installment of a 7-part blog series providing comprehensive analysis of designing, implementing, and optimizing an intellectual property (IP) enforcement program that stops loss of market share and profits due to knockoffs, piracy, and other forms of IP infringement. This program stresses the importance of intellectual property rights in protecting market share. In this post, we discuss ways to optimize the program using metrics.

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IP-Enforcement Programs: Designing the IP-Enforcement Program to Increase Market Share by Stopping Knockoffs and Infringement

This is the fourth installment of a 7-part blog series providing comprehensive analysis of designing, implementing, and optimizing an intellectual property (IP) enforcement program that stops loss of market share and profits due to knockoffs, piracy, and other forms of IP infringement. This program stresses the importance of intellectual property rights in protecting market share.

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