This week we are talking with Priya Malani, founder of Stash Wealth, an innovative wealth management firm focused on millennials. Priya got her start at Merrill Lynch over ten years ago, but then realized she could apply what she had learned in a better, faster, and cooler way that brought “stuffy” Wall Street to a new era. Along with a team of “rebels,” she helps her younger clientele of all income levels think differently about their money, and in Stash terms, “get their financial sh*t together.”
With much of the wealth in America still held by Baby Boomers and Generation X, why focus on Millennials?
Millennials are the next generation of wealth. Studies show that over the next 30 years, they will inherit around 30 trillion dollars – definitely not worth ignoring if you’re in this business for the long haul. Millennials are making good money, but most are confused about investments. They tend to be largely ignored by traditional financial firms or are terrified to even reach out to them. We want to help them understand what they have and get a handle on their finances, without any B.S.
We love your website, its attitude, and clear branding message. So what is a H.E.N.R.Y.™?
H.E.N.R.Y.™ stands for High Earner, Not Rich Yet. H.E.N.R.Y.s™ are a subsect of the Millennial demographic that are making good money and want something to show for it. They come in all different shapes and sizes but are typically individuals and couples who have hit the six-figure mark in earning potential and/or have done a great job saving and have money that they know should be working harder for them. Most H.E.N.R.Y.s™ are also still confused about the basics like merging finances with a spouse, savings up for a down payment or baby and almost all are still dealing with some amount of student debt. We actually have a quick 2-minute quiz on our website to see if you qualify as a H.E.N.R.Y.™.
