S. Roxanne Edwards

S. Roxanne Edwards

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S. Roxanne Edwards



Roxanne Edwards has over 15 years of experience representing companies in various areas of intellectual property law around the globe. She provides strategic and innovative solutions for establishing, protecting, enforcing, and optimizing clients’ trademarks, copyrights, domain names, and other intellectual property assets throughout the world. While her experience spans different areas of intellectual property, Roxanne’s practice focuses on all aspects of global brand development, management, and enforcement. She has served as primary trademark counsel for small and mid-size businesses, as well Fortune 500 and multinational companies, in various industries. Partnering with her clients, she guides them through selection, clearance, and registration of intellectual property rights, and continues to lead clients through the creation and implementation of policing and enforcement efforts. She has successfully managed and resolved trademark and domain name disputes, including proceedings under the Uniform Dispute Resolution Policy (UDRP) and before the U.S. Trademark Trial and Appeal Board (TTAB), as well as trademark offices, administrative bodies, and courts throughout the world. Her experience also covers matters related to trade dress, anti-counterfeiting, cyberspace, social media, and advertising. Roxanne also represents the intellectual property interests of buyers and sellers in mergers, acquisitions, and other corporate transactions. From tailoring due diligence efforts to the role of the intellectual property assets in a deal to analyzing agreements and disputes to identify issues and potential risks, she provides clients with the tools to make informed decisions before, during, and after the transaction. She also assists clients in maximizing the value of their company and its IP through licenses, franchising, co-existence agreements, and settlement agreements. Roxanne earned a J.D., cum laude, from Tulane University School of Law, a M.A., with honors, from Louisiana Tech University, and a B.S. from Florida State University.


J.D., cum laude, Tulane University School of Law, 2000

M.A., with honors, Louisiana Tech University, 1997

B.S., Florida State University, 1991

Practice Areas

  • Trademark and Brand Protection, Management, and Expansion

  • Trademark and Copyright Prosecution and Enforcement

  • Anti-Counterfeiting and Trademark Piracy, Domain Name Acquisition and Enforcement, and Anti-Cybersquatting

  • Intellectual Property Counseling, Protection, and Enforcement

  • Business and Corporate IP Transactions


Professional Activities

  • International Trademark Association (INTA)

  • Public Information Committee, 2016-2017

  • Roundtables Committee- 2007-2013

  • Law Firm Subcommittee- 2008-2009

  • Intellectual Property Owners’ Associations (IPO)

  • International Trademark Law and Practice Committee, 2012-2013

  • Design Rights Committee, 2010-2011

  • Counterfeiting & Piracy Committee, 2008-2009

  • Trademark Office Practice (U.S.) Committee, 2005-2007

  • State Bar of Texas, Intellectual Property Section, Trademark Committee

  • Other Memberships (past and present)

  • Dallas Bar Association

  • Women in IP

  • Health Industry Council

  • Women’s Leadership Exchange

Admitted to Practice

  • State Bar of Texas, 2000

  • U.S. District Court, Eastern District of Texas, 2001

  • U.S. District Court, Northern District of Texas, 2014


  • “Brand/IP Enforcement and Online Marketplaces: How to Maneuver the Challenges,” International Trademark Association, Annual Meeting, Table Topic, May 2017

  • “Protection and Enforcement of Trademarks in the Era of Social Media: Tips, Tricks, and #Fails,” International Trademark Association, Annual Meeting, Table Topic, May 2016

  • “Trademarks in M&A and Corporate Transactions: What Diligence is Due?”, International Trademark Association, Annual Meeting, Table Topic, May 2013 and May 2015

  • “Fifty Shades of M&A: IP Due Diligence in M&A Transactions,” International Trademark Association U.S. Roundtable, September 2012

  • “Brand Strategy- Expanding and Protecting Your Marks Globally”, Baker & McKenzie Client Webinar, February 2012

  • “IP Issues in Cross-Border Corporate Transactions: What Diligence Is Due?”, Baker & McKenzie Breakfast Briefing Series, April 2012

  • “U.S. Trademark Practice: Prosecution and Filing Tips,” International Trademark Association, Annual Meeting, Table Topic, May 2011, May 2012

  • “Examination Procedures- Tips for Non-U.S. Attorneys,” International Trademark Association, Annual Meeting, Table Topic, May 2010

  • “Trademarks in Business Transactions,” International Trademark Association U.S. Roundtable, January 2008 (moderator)

  • “Restrictions on Intellectual Property: U.S. Trade Sanctions and Boycott Issues,” Baker & McKenzie’s North American Intellectual Property Practice Group, September 2007

  • “Trademark Litigation,” International Trademark Association U.S. Roundtable, October 2006

  • “Protecting Your Valuable Brand: An Instructional Tool for Marketers & Their Legal Counsel,” Triad Hospitals, Inc., Annual Marketing Conference, June 2005

  • “Trademark Fair Use,” American Bar Association, Intellectual Property Section Roundtable, February 2005

  • “Proper Use of Trademarks in the U.S.” and “Trademark Prosecution in the U.S.,” Forum Institute for Management, The Haag, Netherlands, April 2004

Professional History

  • Klemchuk LLP, Of Counsel, 2015-Present

  • Brown, PC, Partner, 2014-2015

  • Baker & McKenzie LLP, Partner, 2003-2012

  • Winstead PC, 2000-2002