Benefits of Registering a Trademark

What Trademark Rights Can Mean for Your Brand

There are many benefits of registering a trademark. Benefits include building and protecting brands, providing public notice, and better options for anti-counterfeiting efforts.

Additionally, effective branding strategies give clients the ability to differentiate between products and services in the marketplace. Having a strong trademark allows business to protect the symbolic information that relates to their goods and services. It helps brand owners prevent similar use by competitors. A strong trademark also serves as a safeguard for consumers. Additionally, trademarked brands help maintain product or service integrity. This happens when consumers associate a name with the quality of the products they purchase. As a result, this builds goodwill in the business.

The Benefits of Registering A Trademark

A federal trademark registration provides added benefits to the owner of the mark. Registering a trademark gives the owner the exclusive right to use the mark nationwide in connection with the goods or services listed in the registration. One can also obtain registrations in foreign countries using domestic registration as a basis. Trademark registration puts others on notice that the trademarks are already in use. This is therefore a preventative measure against infringers.

Constructive Notice

Registration gives constructive notice to the public of the registrant’s claim of ownership of the mark. Additionally, registration creates a legal presumption of ownership. Furthermore, registration also gives the registrant the ability to bring an action concerning the mark in federal court. Once the mark is registered with the United States Patent and Trademark Office, the mark owner is able to use the ® symbol in connection with the mark to alert others of its federal registration.

Anti-Counterfeiting Benefits of Registering a Trademark

Trademark registration can also help a company guard against counterfeiters. By filing the trademark registration with the U.S. Customs Service, the mark owner can educate the customs officials about the brand and prevent counterfeits from making their way into the country.

About the Firm:

Klemchuk LLP is an Intellectual Property (IP), Technology, Internet, and Business law firm.  The firm offers comprehensive legal services including litigation and enforcement of all forms of IP as well as registration and licensing of patents, trademarks, trade dress, and copyrights.  The firm also provides a wide range of technology, Internet, e-commerce, and business services including business planning, formation, and financing, mergers and acquisitions, business litigation, data privacy, and domain name dispute resolution.  Additional information about the IP law firm and its IP law attorneys may be found at

Klemchuk LLP hosts Culture Counts, a blog devoted to the discussion of law firm culture and corporate core values with frequent topics about positive work environment, conscious capitalism, entrepreneurial management, positive workplace culture, workplace productivity, and corporate core values.