In the annual CandyStore survey of the most popular candies, REESE’S® Peanut Butter Cups ranked highest, followed by SKITTLES® and M&M’S®. To see the results by U.S. states, view the survey here.

Over 50% of parents hide Halloween candy to enjoy later on! And approximately 60% of people buy more candy than what they think is needed for the trick-or-treaters, in hopes of having leftovers.